Skin Tone-Stays the same unless you become tanner or paler. Skin tone is enhanced by: Foundation, Base, Concealer, Powder, Shading or Contouring.
Accessories-Change with your wardrobe and include: Eyeshadow, Mascara, Blush and Lip Color.
 Analyzing the Color of Your Skin Tone | |||||||||
Skin Tone | Characteristics | Your Normal Makeup Shade | Try | ||||||
Light | If you have an ivory or porcelain complexion, then your skin tone is Light. |
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Light-Medium | If you have a rose beige, light olive, or ash brown complexion, then your skin tone is Light-Medium. |
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Medium-Dark | If you have a yellow-beige, medium olive or rose-brown skin, then your skin tone is Medium-Dark. |
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Deep | If you have a dark olive, bronze, rich beige or black complexion, then your skin tone is Deep. |
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| The Right Foundation Formula for Your Skin |
Skin Type | Characteristics | Needs | Best Foundation | Foundation |
Normal/Combination | Rare breakouts; most oil in T-zone | A skin balancing formula that moisturizes and absorbs any oil | Liquid, cream-to-powder and mineral makeup | ~Ideal Shade Liquid Foundation w/SPF10 ~Perfect Wear Extralasting Liquid Foundation w/SPF15 ~Ideal Shade Cream-to-powder w/SPF 1- ~Ideal Shade Smooth Mineral Makeup w/natural SPF protection |
Dry | Often mature skin. Needs extra moisture, feels tight after cleansing, rare breakouts | A moisturizing formula and oil-based which adds emollients | Liquid with satin finish and mineral makeup with light diffusing particles. | ~Ideal Shade Liquid Foundation w/SPG 10 ~Ideal Shade Smooth Mineral Makeup w/natural SPF protection |
Oily | Prone to breakouts, blackheads, large pores | Foundation with oil absorbers or go oil-free | Powder mineral foundation to naturally absorb oils or long wearing liquid foundation with matte | ~Ideal Shade Smooth Mineral Makeup w/natural SPF protection ~Perfect Wear Extralasting Liquid Foundation w/SP 15 |
FoundationWhich do I apply first, concealer or foundation?
Apply foundation and then concealer. By applying the foundation first, you see exactly where you still need more coverage. And as you apply the concealer, you will see if more or less is required.
How do I select the proper foundation shade for my skin?
The best place to test match your skin tone is on the chin and lower jaw area. To test a color, apply a small amount of foundation and feather out the blend. If the shade isn't quite right select the next shade up or down in tone. Expect that the foundation chosen in midsummer may be too dark in midwinter. The objective of foundation is to smooth and blend skin tone and color differences to a natural healthy look of natural skin. If it looks like a mask, (or feels that way) than too much has been applied. If you see no difference, you have applied too little. Remember foundation should help you look simply beautiful.
Concealer Sometimes I need a lot more coverage than my regular foundation can give me. What do you suggest I use?
When a great deal of coverage is needed in a specific area, don’t apply heavy foundation to compensate. Use a concealer which should be applied easier, faster and with better results.
How do I find the right concealer?
Forget all the rules on concealer: green covers red, yellow covers red and brown, orange covers blue. This doesn't seem simple. Many companies have developed concealers that match the skin tone. They are formulated with a great deal of pigment so a thin application will actually conceal or hide the various undertones. This makes the choice and application much easier and the results flawless. Simply pick the shade that best matches the skin tone at the lower eyelid.
Application Tip: Apply concealer with a small brush. This way you can apply the product in the same exact size and shape necessary. If you use your finger, the size of the area you cover is dependent on the size of your finger.
Where can I apply concealer for the best coverage?
Under the eyes where discoloration is prominent. Between the inner eye and the nose often shows discoloration that can pinch the nose area, making one look tired, and can give the appearance of changing the eyelid shape. At the outer eye, where the upper and lower lid join, there is often a dark line of discoloration that draws down that can be concealed. You can also apply concealer to cover broken blood vessels and skin irregularities.
Powder What is translucent powder used for?
Translucent powders are designed to “set” make-up. The powder absorbs the oil or moisture in the make-up to create a dry surface on the skin. Translucent powders should not add color to your make-up. (Powders that incorporate foundations are used for coverage as a foundation and are not recommended for setting make-up) Application Tip: A powder puff or large brush may be used to apply the powder as well as brush away any excess.
I tend to crease under the eyes when I apply powder, what am I doing wrong?
You should smooth the area underneath the eyes before powdering to insure your application is flawless before setting. If you have applied concealer thinly under the eyes, you will avoid creases. Powder does not create a crease or accentuate lines -- thick make-up on the thin tissue under the eye does.
Shading/Contouring Various companies have perfected shading or contouring powders. These brush on easily with a blush brush and are almost fool proof. If the shading is applied too heavy, you can minimize it with a little translucent powder.
I always hear about “shading” and “contouring” but what exactly are they
used for?
Most make-up artists use shading or contouring to minimize fullness under the jaw area, emphasize the cheek bones, or give the appearance of narrowing the width of the nose.
Lips How do I choose the perfect lip color?
Observe yourself but remember color is an accessory. What color is your
wardrobe and what color are you currently wearing? Select three colors in the same range-light, medium and dark. Try on each color and pick the one you feel most comfortable wearing.
I could really use some lipstick tips, any suggestions?
That depends on what you're going for. For a natural lip look-cover the entire lip area with a pencil close to your lips natural shade.
For intensified color-apply pencil over the entire lip area followed by a coordinating lipstick. For fuller lips-outline lips slightly outside the lip line and fill in with lipstick. In most cases you will want a pencil slightly darker than the lipstick. (Remember the lips have more color then the surrounding skin. Therefore the darker pencil is necessary to compensate). To correct uneven lips-Simply even the lips with the lip pencil and fill with lipstick. To minimize lipstick bleeding-Outline the lips with a broad line using a lip pencil. Powder the pencil line. Fill in the lips with lipstick, but carry the lipstick just up to the lip pencil. This helps set a barrier for the more emollient lipstick. Blush How do I know which shade of blush to wear?
Once the lipstick and lip pencil have been selected, simply choose a blush in the same color family.
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